Paying it forward: generalized reciprocity and the limits of generosity.

Journal of Experimental Psychology: General Paying It Forward: Generalized Reciprocity and the Limits of Generosity

Give What You Get: Capuchin Monkeys (Cebus apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics

The breadth of human generosity is unparalleled in the natural world, and much research has explored the mechanisms underlying and motivating human prosocial behavior. Recent work has focused on the spread of prosocial behavior within groups through paying-it-forward, a case of human prosociality in which a recipient of generosity pays a good deed forward to a third individual, rather than back...

The Social Contagion of Generosity

Why do people help strangers when there is a low probability that help will be directly reciprocated or socially rewarded? A possible explanation is that these acts are contagious: those who receive or observe help from a stranger become more likely to help others. We test two mechanisms for the social contagion of generosity among strangers: generalized reciprocity (a recipient of generosity i...

Quality Control Assessment of Conventional Radiology Devices in Iran

Introduction Quality control (QC) techniques are used in monitoring and maintenance of the components of an x-ray system. QC of radiology devices plays a significant role in reduction of medication dose and optimization of image quality. This study aimed to conduct QC tests on randomly selected radiology devices, installed in diagnostic imaging departments of Iran. Materials and Methods In tota...

Paying more when paying for others.

Social behavior is heavily influenced by the perception of the behaviors of others. We considered how perceptions (and misperceptions) of kindness can increase generosity in economic transactions. We investigated how these perceptions can alter behavior in a novel real-life situation that pitted kindness against selfishness. That situation, consumer elective pricing, is defined by an economic t...